B.U.M Equipment is an iconic California Lifestyle brand that combines modern style with Legendary heritage. BOLD will have you feeling captivating and charismatic wherever you go. Blended with notes of pink pepper, lavender, patchouli, suede and melon, BOLD is an enticing fragrance that will leave you wanting more each time. Blended with notes of pink pepper, lavender, patchouli, suede and melon, BOLD is an enticing fragrance that will leave you wanting more each time.