B.U.M Equipment is an iconic California Lifestyle brand that combines modern style with Legendary heritage. POWER Wherever you wear this scent you'll feel confident, masculine and ready to take on the world. With a mixture of star anise, leather and tobacco intertwined with lemon, bergamot, blossom oil and tonka bean, POWER will have you feeling fierce and ready to conquer the world. POWER will leave you feeling fresh and confident all-day long.